Communicating Fall Prevention

Planning a fall prevention communications campaign? Here are some resources to help you plan your outreach efforts.

Enlightening your community about fall prevention brings forth positive social change. However, a paradigm shift in a population's attitudes and behaviors--even for a cause as beneficial as avoidin0g falls--is a difficult endeavor. In order to implement the most informative and successful campaign, it is important to utilize effective marketing strategies. Consider the following free resources as a starting point to find the best approach for your outreach efforts.

• Resources from Fall Prevention Center of Excellence
• Websites
• Related Articles
• Books

Resources from Fall Prevention Center of Excellence (NEW!)

• Technical Assistance Brief #1 - Implementing Fall Prevention Components with Participants in Community Programs, Prepared by Gretchen Alkema, MSW, LCSW
• Technical Assistance Brief #2 - Integrating Fall Prevention Components into Existing Organizational Structures, Prepared by Gretchen Alkema, MSW, LCSW
• Technical Assistance Brief #3 - Recruitment of Fall Prevention Coalition Members Prepared by Katie Mack, MPP (Candidate) and Julie Overton, MSG/MHA
• Technical Assistance Brief #4 - Strategic Planning for Coalitions Prepared by Katie Mack, MPP (Candidate) and Julie Overton, MSG/MHA
• Home Modification - A brief introduction to home modification a list of everyday situations that pose risks for falls.
• Catch Yourself - Simple steps to prevent falls.
• Preventing Outdoor Falls - Prepared by Caroline Cicero, MSW, MPL

Websites

• Sacramento County Network of Care - The website provides a wide range of information about falls and falls prevention including videos, publications, and links to other websites.
• Social Marketing Institute: The website contains the guidance of strategic social marketing, as well as a variety of links and information regarding to social marketing.
• Weinreich Communications: Useful social marketing links, social marketing articles, marketing services are provided here.
• Social Marketing Downunder: This website has been developed on behalf of social marketers in New Zealand (NZ), Australia and the South Pacific by  a social marketing agency owned by the New Zealand government.
• The Social Marketing Network: Health Canada’s social marketing website with related learning tools and resources.
• Center for Advanced Studies in Nutrition and Social Marketing:  The Center was established  to enhance social marketing strategies to improve nutrition and physical activity behaviors related to the prevention of cancer and other chronic diseases.
  

Related Articles

• Social Marketing: An Approach to Planned Social Change:  This article considered the applicability of marketing concepts to the social and exemplified the social marketing planning process as well.
• Marketing Social Marketing in the Social Change Marketplace: The author reflected the history of social marketing and figured the social marketing branding campaign to advance the field of social marketing.
• Advertising, Consumer Behaviour and Health: Exploring Possibilities for
  Health Promotion: This article examines the potential of the consumer behavior approach as TV advertising for health promotion purposes. The author further outlined the consumer behavior approach for health promotion based on empirical studies.
• Designing Social Marketing Strategies to Increase African American's Access
  to Health Promotion Programs: this is an example of adopting social marketing strategies to enhance health promotion in terms of accessibility.
• Social Marketing as a Framework for Recruitment: Illustrations From the REACH Study: The authors provided a framework used social marketing for recruitment of older adults.  The steps in recruitment, and allocations of time, staff and resources that will be needed are able to be mapped out through marketing strategies.
• Social Marketing: Application to Medical Education: The article exemplified how the marketing techniques can be applied to medical education to help the learner actually change the behavior.

Books

• Marketing Public Health: Strategies to Promote Social Change: The text contains social marketing, health communication, media advocacy, and health promotion are embraced in this book. Many case studies, anecdotes, illustrations, and examples are exemplified by clear language and simple terms.

Fall Prevention ID Program

In an effort to create an easily recongnizable, universal brand for Fall Prevention, FPCE has created the Fall Prevention ID Program. This includes directions in creating a unified design and look to all Fall Prevention publications, logos, letterheads, and business cards, among other products. To access the ID Program, please: Click Here (Password Required)